“I have an account with Stripe, and you can choose whether to expose the processing fees to the customer or the business side,” adds Jack Allison, cohost of the Struggle Session podcast with Leslie Lee III. But there are free videos on YouTube of what she did.” You don’t know my audience to really say what to change. Because what are you really contributing?” Howard says. “The only way that would make sense is if it’s really a person who their devoted job is to really do their research in understanding your brand so that they can actually contribute something of use. Pledging $1 each to 100 creators will now cost $138 which is not reasonable.īut when it comes to a service like a project manager, Howard’s experience with a similar offering from YouTube has left him wary. Pledging $100 to 1 creator will now cost $103.25 which is reasonable. The extra cost isn't tiny if you pledge small amounts to many creators. Pledging $1 each to 100 creators will now cost $138, which is not reasonable.” As TPR Jones accurately summed it up in his tweet at the time: “Pledging $100 to one creator will now cost $103.25, which is reasonable. In addition, the proposed fee of 2.9% plus 35¢ disproportionately affected anyone pledging between $1 and $3. Patreon’s 2017 changes to its fee structure were met with instant backlash because the processing fee was heaped onto the patrons instead of being taken out of the creator’s account (with no ability to opt in or opt out). Anything below $3 will be charged 5% plus 10¢ per payment–the latter being a direct response to 2017’s “fiasco.” In addition to the tiered membership, Patreon also announced changes to its processing fee structures: Pledges over $3 will be charged 2.9% plus 30¢ per payment. Currently, Patreon only has three partner managers in their fold, but Jenkins projects there could be as many as “50 or 100” in two years’ time. “A lot of creators are artists who do their thing really well, but they don’t always understand how to run a membership business,” Jenkins says. One of the Premium tier’s key features is a dedicated partner manager whom Jenkins describes as “business coaches” who can offer growth strategies and analyses for an account. Essentially, this new system is giving creators the option to pare down with Lite (which is meant to be the easiest onboarding option for creators who just want a page with no tiered benefits for patrons) or upgrade with Premium (which is meant for creators who make at least $2,500/month and has the highest cut to Patreon in exchange for services like team accounts and a dedicated partner manager). Patreon’s cut–5% in Pro and 9% in Premium, respectively–will also be locked in for existing accounts but will increase to 8% and 12% for new ones created after these membership plans officially launch in May. So it’s pretty clear that not one product anymore.”Įvery creator with an existing Patreon account will automatically be grandfathered into the Pro tier with no changes being made to their account. “I’ll talk to a painter with 50 patrons and then later in the afternoon, I’ll talk to a media company with 25 employees that makes over $1 million a year. “We wanted to make sure and do right by the creator base that’s been with us for all these years,” says Wyatt Jenkins, SVP of product at Patreon. It is announcing Patreon Lite, Pro, and Premium as a means to tailor fit its services to the needs of the platforms’ 100,000-plus creators. Today, Patreon, which is valued at a reported $450 million, is trying again.
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